Challenge
When Pullman Hotel Nairobi Upper Hill (formerly Crown Plaza) set out on its rebranding journey, the goal was more than just a name change. The hotel aimed to redefine itself as Nairobi’s top lifestyle destination, attracting a wide range of travelers, locals, and food lovers. This rebranding called for a thorough strategy in PR, communications, and digital marketing to create a strong identity while boosting awareness and engagement in a competitive hospitality landscape.
Strategy
Clan Creatives created a comprehensive PR, Communications, and Digital strategy aimed at establishing Pullman Hotel as a leader in lifestyle hospitality. Key elements included:
Pre-Launch Media Engagement: Conducting workshops and press events to create excitement and build early relationships with key media outlets.
Photography and Visual Storytelling: Stunning visuals that showcased the hotel’s contemporary design, luxurious spaces, and distinctive offerings.
Brand Development and Menu Curation: Developed new identities and experiences for The Junction Bar and Dispatch Grill to support the hotel’s rebranding efforts.
Influencer Partnerships: Worked with prominent influencers to broaden the hotel’s visibility and engage with a variety of audiences.
Comprehensive Social Media Campaigns: Planned and implemented campaigns before, during, and after the launch to sustain interest and enthusiasm.
First Brunch Strategy and Campaign: Launched a signature brunch experience, establishing Pullman as a culinary hotspot in Nairobi.
Results
The rebranding strategy produced remarkable outcomes:
Enhanced Online Presence: The hotel saw a 45% increase in its visibility across various online platforms.
Social Media Engagement: Engagement rates tripled, cultivating a lively online community centered around the Pullman brand.
Increased Occupancy: Hotel occupancy rates rose by 40%, showcasing the effectiveness of the repositioning efforts.
Widespread Media Attention: Over 20 media features were secured, generating significant awareness of the new brand identity.
Vibrant Experiences: The hotel hosted popular events and drew diners to lively venues like The Junction Bar and Dispatch Grill.
Conclusion
The rebranding journey of Pullman Hotel Nairobi Upper Hill highlights the effectiveness of a comprehensive strategy that combines public relations, storytelling, and digital marketing. By turning each interaction into an experience and every moment into a story, Clan Creatives has taken the Pullman brand to new levels. Now, Pullman is more than just a hotel; it has become a lifestyle destination where both locals and travelers come together to dine and make lasting memories.